Content acquisition is certainly one of the most important things that one should consider when starting an IPTV business. In that manner, it is also crucial for expanding business and attracting new subscribers. Therefore, we can bravely state that content acquisition is a matter of trust between the company itself and the final users.
Let us explain and dive into further analysis.
Content Acquisition – Value Addition
There are many companies worldwide that take content acquisition for granted and not considering it as something primarily needed for success. We can assure you, that is one deadly mistake. But content acquisition and strategy is often an entirely new world with different rules and requirements for most of the IPTV start-up companies. In other words, our first advice when it comes to content acquisition is to take it seriously.
Generally speaking and according to the IPTV dictionary, Content Acquisition is the gathering of content from networks, aggregators, and other sources. After content is acquired, it is ingested into the asset management system and after that it is ready for a curious audience. That’s it. Not so complicated but only when you have the right content.
When making a decision on what content to choose, customers need to be the first thing to consider. To put it differently, you have to be sure that you will fulfill their entertainment needs. Approach with different bundles is always a good way to cover basics, following some general VOD content as well. Then again, if you are targeting a specific audience, make arrangements with your content provider to customize channel packages and VOD in order to satisfy a niche of users (for example, hiking content only). Consequently, the price in this case is often higher because of the mentioned customizations.
Altogether, bear in mind these few points when choosing your content:
- User preferences
- Number of channels
- Channel bundle types
- Diversification of VOD content
- Hours of VOD
All in all, content acquisition is a long-distance race, and you have to be prepared and in good shape.
The content business is a relationship business and we have the partnerships to help you quickly acquire incredible programming and succeed long-term. Contact us today to learn more about how we can meet your IPTV programming needs as part of our complete, end-to-end solution.