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Interactive Content – SciFi IPTV Service


Interactive content – what could it possibly be? We have written previously in IPTV 101 series about VOD, and all diversity of its content. But interactive TV, as some may call it, is something that is going to be a common feature in the years to come.



The Audience in Control


Imagine that you are in a position to change the plot twist of the movie that you are watching. Given that unlike most, you do not like if the good guys always win, just click and there you go! Villains are victorious. Netflix introduced this format and made it popular with the animated content to start with; but after the episode of Black Mirror: BANDERSNATCH, it was clear that everyone would like it.




The Definition


Just to be sure that we are on the same page here, according to ion interactive content is „content where the audience actively participates instead of just passively reading, watching, or listening”. Basically, it could be anything that requires any engagement from the spectator, which is great. Therefore, if you never had an opportunity to watch some interactive movies, or you had but did not realize that was it, here is a list of some of the best of the sort.




UGC vs Interactive Content


First to make a distinction. Although the terms may sound similar to each other, they have absolutely different meanings. Whereas UGC is content created by the users – interactive content is not, it requires some kind of action from the audience. Both, of course, have their mutual benefits:

  • Higher engagement rate
  • Personalized content
  • Cross-device usage

Furthermore, in the last couple of years, interactive content is commonly used in learning platforms. It is a great opportunity for you to make a mistake by choosing the wrong answer and learn something from it. So besides having fun you can also engage yourself in gaining new knowledge.




Engage Future Users


Unquestionably MatrixStream follows the latest trends in the IPTV industry. Moreover, we are the pioneers in providing such innovative solutions to our clients. Our apps support this type of content and much more. See for yourself, contact us here, here, or here. Choose the link carefully! (As interactive as it may appear, you cannot go wrong).

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