It has become a must nowadays, but what exactly is targeted advertising? In a nutshell – ad insertion based on customers’ interests. However, as straightforward as it sounds, it is way more complex. In today’s edition of IPTV 101, we explore the world of ads – one of the main means of monetization for service providers. Are you ready to beat your competitors? Dive in!
What is Targeted Advertising?
This method utilizes the most out of technology. It analyzes individual digital behavior, such as browsing history, social media activity, shopping habits, and so on. Further to this, it can also be filtered by age, gender, location, or any other demographic details. The collected data is then used to ensure that the right product is presented to the right individual.
To simplify, the whole process can be broken down into three main steps:
- User activity – a person’s activity triggers the web browser/app to submit information about what they are looking at to an advertising network.
- Data processing – this data is stored via a ‘cookie’, and processed by the advertisement engines.
- Ad placement – an ad that matches the user’s interests is displayed to the user.
Of course, this all has to be done in a smart fashion. Find out more about how to target the ads and not appear as creepy.
Does this make that much difference compared to conventional advertising? Yes, it absolutely does. Moreover, it threatens to completely replace standard online advertising. Similarly, it will replace TV advertising, as you can’t spell IPTV without I for Internet and TV for… well TV!
Traditional advertising means displaying all ads to all users. This is a waste of time and a waste of money. Major companies will always choose to spend less and gain more. Targeted advertising makes it possible – as companies know that their product/service is going to be presented to an audience that is interested. Furthermore, an interested user is way more likely to make a purchase. No need for high philosophy, that is just common sense.
This eliminates any situations of elderly people having to watch an ad for a new youth clothing line and vice versa.
A Competitive Edge
MatrixStream’s smart targeted advertising system can help you gain an edge over your competitors. The companies will choose your service as their ideal advertising platform as they know it will definitely boost their sales. This presents a perfect opportunity for further monetization of your service.
We are not kidding when we say we provide the Complete Solution. Do not hesitate, contact us today!